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You love events. We love events. Welcome to GatherGeeks, a place where people passionate about the power of live experiences come together. Join hosts David Adler and Beth Kormanik, as they discuss the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This new podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Apr 10, 2018

The C.E.O. of experiential firm Grandesign discusses how he creates buzzworthy brand activations—and generates revenue.

 

Hosts: David Adler, Beth Kormanik

Guests: Aaron Gaeir

 

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Aaron Gaeir, C.E.O. and owner of Grandesign, a San Diego-based experiential firm with nine offices around the country and clients including Google, MTV, and PopSugar. Gaeir traces his background as an entrepreneur, and shares how he defines experiential marketing. He also shares behind-the-scene details of recent large-scale Comic Con activations, and discusses what types of marketing works in different cities and how to get city leaders on board with large-scale experiential.

 

Download or subscribe to the show at bizbash.com/gathergeeks.
Running time 49:01.