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You love events. We love events. Welcome to GatherGeeks, a place where people passionate about the power of live experiences come together. Join hosts David Adler and Beth Kormanik, as they discuss the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This new podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Jul 16, 2019

Hosts: David Adler, Beth Kormanik, Alex Carter
Guest: Issa Jouaneh

In the third Canadian edition of GatherGeeks' "Sparking Change" series of episodes, BizBash C.E.O. David Adler and Zkipster's Alex Carter chat with Issa Jouaneh, the former senior vice president of American Express Meetings & Events. He shares ways to prove the R.O.I. of meetings and live gatherings to c-suite executives, how to look at the full life cycle of events, and why event strategy is more effective when company leadership is involved. He also speaks to the biggest challenges of event technology and which new technologies are changing the game, plus why personalization is crucial, what younger generations want from events, and more.

Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 41:08