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You love events. We love events. Welcome to GatherGeeks, a place where people passionate about the power of live experiences come together. Join hosts David Adler and Beth Kormanik, as they discuss the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This new podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Jul 10, 2018

Rachel Gross shares her tips for creating unique brand events, engaging an audience, building a strong team, and more.

 

Hosts: David Adler, Beth Kormanik

Guest: Rachel Gross

 

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Rachel Gross, the senior vice president of event marketing at Univision. Gross shares her bedrock principles for event planning, diving into the festivalization of events, ways to think about events in this political climate, how to convince your boss to try something new, and more. She also shares tips for building and managing an events team, why brands need to be willing to take risks, and how she got her start in the industry.

 

Download or subscribe to the show at bizbash.com/gathergeeks.
Running time 56:10.