Oct 30, 2017
Hosts: David Adler, Beth Kormanik
Guest: Carol Muldoon
In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Carol Muldoon, who oversees event management for KPMG. Muldoon takes us behind the scenes of the accounting firm’s massive in-house events department, which boasts 120 employees and manages roughly 2,500 events per year. She shares the thinking behind handling everything in-house, and the ways KPMG is investing in face-to-face events as a strategic tool. Muldoon also shares what has changed over her 30-year career with the company, as well as how the firm leverages new technologies, why there is an entire team devoted to event innovation, and how she chooses venues and vendors. This episode is a must-listen for anyone interested in how big-time in-house event departments run.
Download or subscribe to the show at bizbash.com/gathergeeks. Running time 29:52.