Oct 16, 2017

Hosts: David Adler, Beth Kormanik
Guest: Larry Cohen

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from Larry Cohen, the president of marketing agency Axis Promotions, which creates promotional swag for major brands. Cohen discusses why swag has transformed from a derogatory term into an important business tool, and how a well-done promotional product will resonate with attendees for a long time. He shares how swag can be used to build brand awareness, as a call to action, or simply as a thank-you for attendees. Cohen also dives into the different types of swag that are popular today, including “influencer kits,” technology products, drinkware, journals and notebooks, apparel, and more. This episode is a must-listen for anyone who wants to build brand awareness.

Presented by Surkus and the Event Leadership Institute. Running time 36:05.