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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

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  2. What Brands—and Guests—Want From Activations Today (Episode 172)

What Brands—and Guests—Want From Activations Today (Episode 172)

Nov 12, 2019

Hosts: David Adler, Beth Kormanik
Guest: Simon Miller

In this episode of GatherGeeks, BizBash C.E.O. David Adler and editor in chief Beth Kormanik hear from Simon Miller, the president of Brand Activation Services and Simon Elliot Events. Miller discusses what brands and attendees want from activations and events today, sharing ways to create authentic, organic connections—plus best practices for different generations and effective photo moments. He also discusses techniques for data capture, the power of nostalgia, when (and when not) to use the latest technology, and more.

Download or subscribe to the show at bizbash.com/gathergeeks.
Running time: 41:33