Jul 31, 2017
Host: David Adler
Guests: Allyn Magrino, Susan Magrino
In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, sits down with Susan and Allyn Magrino, co-founders of the New York-based PR firm Magrino. The sisters discuss how the field of public relations has changed—and how it hasn’t changed—in the 25 years they’ve been in business, explaining how the decline of print and the rise of social media and email have affected the entire industry. They also share behind-the-scenes information on some of their biggest events and activations from the last 25 years, and explain why people are more receptive to a message if it’s presented in a creative way. The Magrinos also discuss the importance of building relationships, creating interactive experiences, and dealing with journalists and influencers, and why events should always incorporate elements of the local culture. This episode offers invaluable lessons in the importance of evolving your business to embrace new trends and technology.
Download or subscribe to the show at bizbash.com/gathergeeks. Running time 27:16.