Jan 14, 2016

Hosts: Audrey Gallien and Brandt Krueger. Guests: David Adler and Brian Solis

With seemingly endless technology options for events and meetings these days, it’s easy to focus on what’s new and buzzy. But are industry professionals really making the connection between the technology and attendee experience? And how can organizers get from new tech to smart tech? In this episode, hosts Brandt Krueger and Audrey Gallien are joined by digital analyst and futurist Brian Solis, as well as BizBash C.E.O. David Adler, to discuss the concept of “mediumism,” the power of building “micro moments” as the new customer journey, what experience architecture is, how to get from iteration to innovation through new technology, and more. Gallien and Krueger also cover what’s in the news, including the latest update on the Golden Super Bowl, why tech companies are jumping on the Star Wars bandwagon, Grindr’s Fashion Week move, how the new Visa Waiver Program restrictions may affect events, as well as what’s in and out on the Fresh List.

Download or subscribe to the show at bizbash.com/gathergeeks Running time 46:27