Jun 21, 2015

Hosts: Audrey Gallien and Brandt Krueger. Guest: Barry Ross Rinehart

Events are full of emotion, but can event and meeting professionals control how attendees feel? In this episode, guest Barry Ross Rinehart, executive creative director of Multi Image Group, joins hosts Audrey Gallien and Brandt Krueger for a look at how curating moments that hit the right emotional chords can leave a longer-lasting impression on guests than any giveaway or decor element. Rinehart also walks GatherGeeks through what he calls the “flirty dozen” of emotions—from surprise and exhilaration to joy and sadness—and the dangers of not paying attention to the mix of moods created at live experiences. Gallien and Krueger also discuss what’s in the news, covering FunFunFun Fest’s viral marketing ploy with Bill Nye the Science Guy, karaoke as a fund-raising tool, the FIFA indictments and the implications for corporate sponsors, and diversity at tech conferences, as well as what’s in and what’s out on the Fresh List.

Download or subscribe to the show at bizbash.com/gathergeeks Running time 49:07