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You love events. We love events. Welcome to GatherGeeks, a place where people passionate about the power of live experiences come together. Join hosts David Adler and Beth Kormanik, as they discuss the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This new podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Apr 23, 2018

Hosts: David Adler, Beth Kormanik

Guests: Andrea Michaels


In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Andrea Michaels of Los Angeles-based Extraordinary Events. Michaels walks us through a recent event she planned at the New York Stock Exchange, and shares how some of her long-term clients have changed their event thinking over the years. She also discusses how to balance aesthetics with messaging, how to understand your clients and help them choose a budget, what B2B and B2C events have in common, how C.E.O.s can become better hosts, and how to plan large spectacles.

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Running time 47:14.