Apr 23, 2018
Hosts: David Adler, Beth Kormanik
Guests: Andrea Michaels
In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Andrea Michaels of Los Angeles-based Extraordinary Events. Michaels walks us through a recent event she planned at the New York Stock Exchange, and shares how some of her long-term clients have changed their event thinking over the years. She also discusses how to balance aesthetics with messaging, how to understand your clients and help them choose a budget, what B2B and B2C events have in common, how C.E.O.s can become better hosts, and how to plan large spectacles.
Download or subscribe to the show at bizbash.com/gathergeeks.
Running time 47:14.