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You love events. We love events. Welcome to GatherGeeks, a place where people passionate about the power of live experiences come together. Join hosts David Adler and Beth Kormanik, as they discuss the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This new podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Aug 27, 2019

Hosts: David Adler, Beth Kormanik
Guest: Andrew Lacanienta

Continuing the GatherGeeks podcast's "back to school"-inspired episodes, BizBash C.E.O. David Adler chats with Andrew Lacanienta, a professor in the experience industry management department at Cal Poly University. Lacanienta shares his definition of experience design, breaking down the different types of experiences and how they can be intentionally crafted to meet desired outcomes. He discusses the "theory of structured experiences," how role-playing can create better learning outcomes, why experiences are more powerful than services or gifts, and much more.

Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 45:32