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You love events. We love events. Welcome to GatherGeeks, a place where people passionate about the power of live experiences come together. Join hosts David Adler and Beth Kormanik, as they discuss the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This new podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Jul 1, 2019

Hosts: David Adler, Beth Kormanik, Alex Carter
Guest: Erin McGuire

In the second Canadian edition of GatherGeeks' "Sparking Change" series of episodes, BizBash C.E.O. David Adler and Zkipster's Alex Carter chat with Erin McGuire, the associate director of special events at the SickKids Foundation in Toronto. She shares how a wide-ranging slate of events targets diverse donor groups, why the foundation recently rethought its messaging, how to choose and market an event strategy, and what inspires different demographics to donate. She also discusses how and why to launch a new event, ways to rethink an annual fund-raising walk, and more.

Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 38:12