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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

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  2. How Events Became Essential to Condé Nast’s Strategy (Episode 115)

How Events Became Essential to Condé Nast’s Strategy (Episode 115)

Sep 17, 2018

Hosts: David Adler, Beth Kormanik

Guest: Erica Boeke

 

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, speak with Erica Boeke, vice president of experiential for CNX, the events arm of Condé Nast. Boeke discusses why Condé Nast has shifted its events from add-ons to an essential strategy, and dives into how her team brainstorms and evolves events for the media company’s biggest brands as well as outside clients. She shares details on the buzzy Wired25 conference in San Francisco in October, and dives into what trends she’s tired of, the importance of FOMO, and how to create authentic sponsor relationships.

 

Download or subscribe to the show at bizbash.com/gathergeeks.
Running time 61:22