Dec 17, 2015

Hosts: Audrey Gallien and Brandt Krueger. Guests: David Adler, Anna Sekula

It was a great year for the event industry, from Pope Francis’s first visit and the launch of live-streaming social media platforms to the F.C.C.’s Wi-Fi ruling and the continued music festival boom. As 2015 comes to a close, GatherGeeks takes at look into 2016, sharing predictions from 20 industry professionals including Paul Salinger, Oracle’s vice president of marketing; Lee Kite, the American Cancer Society’s national director of major market galas; and Carol McGury, SmithBucklin’s executive vice president of event and education services. In this episode, hosts Audrey Gallien and Brandt Krueger are joined by BizBash C.E.O. David Adler and editor in chief Anna Sekula to discuss where virtual reality and immersive marketing are heading, the heightened importance of event safety and “plan B” readiness, the impact of automation and one-stop-shop apps, the merging of B-to-B and B-to-C events, the drive for innovative new approaches, and the concept of “slow meetings.”

Download or subscribe to the show at bizbash.com/gathergeeks Running time [52:15]