Hosts: Audrey Gallien and Brandt Krueger. Guests: Peter Himler, David Adler

Building media buzz for an event can no longer rely on the traditional “ink and airtime” publications of the past. Today, quality event PR optimizes the perfect mixture of old, owned, new, and earned media. But knowing the difference between each media channel, social influencer, digital native publication, and everything in between is a lot to tackle. In this episode, hosts Brandt Krueger and Audrey Gallien are joined by PR veteran Peter Himler, the founder of Flatiron Communications L.L.C., and David Adler, the C.E.O. of BizBash, as they dive into this seemingly new world of event PR. Himler shares the difference between working with earned and owned media channels, how to make an event “media-able,” the biggest mistakes event organizers make when it comes to event PR, and more. Gallien and Krueger also cover what’s in the news, including the Coachella producers’ potential festival in Queens, New York; why tech events are booking big name music headliners; newlyweds who sent their wedding “no shows” a big fat bill; Uber’s new prepaid car service app, UberEvents; as well as what’s in and out on the Fresh List.

Download or subscribe to the show at bizbash.com/gathergeeks Running time 38:14