Aug 22, 2016
Host: Brandt Krueger
Guests: Amy Fritsche, Beth Kormanik
What were the biggest brands behind the 2016 Summer Olympics doing on the ground for the last couple weeks? In this episode of GatherGeeks, Beth Kormanik, executive editor of BizBash, gets the live report from Amy Fritsche, director of global sponsorship management at Visa, to talk all about the brand’s 2016 activation: the Everywhere Lounge concept. The 22-day activation has become a one-stop hub for media and B2B experiences with Visa and complemented separate B2C outreach in Rio. Host Brandt Krueger joins the conversation to learn more about the future of wearable payment technology, how to engage over 2,000 guests with an activation, the ever-present difficulty of measuring experiential marketing, and more. Anyone who follows big technology brands should not miss this episode to hear how Visa elevates its brand and customer.
Download or subscribe to the show at bizbash.com/gathergeeks. Running time 35:45