Jul 14, 2015

Hosts: Audrey Gallien and Brandt Krueger. Guests: Maureen Ryan-Fable and David Adler

Understanding how to measure return on investment (R.O.I.) is one of the most complex conversations in the event and meeting industry. In this episode, guests Maureen Ryan-Fable, First Protocol’s president of the Americas, and BizBash C.E.O. David Adler join hosts Audrey Gallien and Brandt Krueger to dig into the nitty-gritty of event R.O.I., exploring how to know what to measure within each unique organization. GatherGeeks discusses how to simplify the R.O.I. equation, why professionals should also track the often-forgotten negative R.O.I., and how to effectively communicate the measureable value of live experiences to senior managers. Gallien and Krueger also cover what’s in the news, including the itinerary for Pope Francis’s trip to the United States and measuring crowd reactions at Wimbledon, as well as what’s in and what’s out on the Fresh List.

Download or subscribe to the show at bizbash.com/gathergeeks Running time 46:35