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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

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  2. Creating Killer Content and Design for the Attendee Journey

Creating Killer Content and Design for the Attendee Journey

Dec 4, 2020

Host: David Adler
Guests: John Woo, SVP Creative and Design, GES Events; Jeff Youngs, VP Production and Operations, GES Events

In part two of our three-part sponsored podcast series on hybrid events, BizBash chairman and founder David Adler chats with GES Events’ John Woo, SVP Creative and Design, and Jeff Youngs, VP Production and Operations. The trio discusses how to most effectively craft the attendee journey for hybrid events, from initial marketing strategies to post-event engagement. They also discuss ways to identify and engage your target demographic, how to facilitate effective networking and education, how speakers should be approaching hybrid events, the power of face-to-face connections, and much more. 

To learn more about GES Events' hybrid event capabilities, go to ges.com.