Dec 4, 2018
Hosts: David Adler, Beth Kormanik
Guest: Natasha Ellis
In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from Natasha Ellis, founder of New York-based Alive & Well Co. Ellis discusses why “partnership” is a better term than “sponsorship,” diving into how sponsors and event attendees can create a mutually beneficial relationship. She also shares examples of brands doing quality event marketing work, and how social media and technology have transformed the industry.
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Running time 54:02.